Ouai’s newly launched Anti-Frizz Crème is a pre-styling lotion that’s enriched with nourishing, strengthening squalane to tame flyaways, make hair less reactive in the humidity and provide shielding from heat damage.
This hydrating and moisturizing hair crème boasts immediate frizz reduction for up to 72 hours and it’s versatile enough to be used on wet or dry hair. In the formula, key ingredients include glycerin, and extracts from beetroot and jackfruit.
Ouai’s latest launch recognizes the significance of South East Asais to the company since frizz is one of the major concerns in areas where humidity is high year-round. The Anti-Frizz Crème was introduced to the media in Singapore during a Sephora press event at the end of February 2024.