‘Don’t Be A Fanboy’: boAt’s New Ad Campaign Takes On Apple, Sparks Massive Debate Online
Last Updated: March 31, 2024, 16:04 IST The campaign signals boAt’s strategic move to compete in the market and position itself as a viable alternative to established brands like Apple in the earwear segment. Indian audio brand boAt launches an ad campaign targeting tech giant Apple. Is it a viable alternative to trillion-dollar brand? India’s … Read more