FMCG industry records 6.4% volume growth, rural & urban consumption gap narrows, says NielsenIQ
The Indian FMCG industry’s volume grew by 6.4 per cent year-on-year in the October-December quarter with an uptick in consumption that was seen both in urban and rural areas, according to a report by analytics firm NielsenIQ. The report also highlighted a narrowing consumption gap between urban and rural markets for the first time in … Read more