Riviana Foods Canada Corporation has recently introduced an exciting revamp of its brand identity across all Minute Rice® products. Additionally, Riviana has expanded its Minute Rice® lineup by introducing a new variety of Microwaveable Cup – Mexican Style Rice.
The refreshed brand identity signifies a significant evolution for Minute Rice® and reflects the brand’s commitment to delivering exceptional mealtime experiences. Focusing on reliability, convenience, wholesomeness, and inspiration, Minute Rice® is also launching a new TV campaign to promote its latest release.
Adding Mexican Style Rice to the Minute Rice® lineup further expands the brand’s culinary offerings, catering to diverse palates and preferences. Through its revamped packaging and enhanced product range, Minute Rice® aims to connect with a broader audience that values simplicity, quality, and convenience in their meal choices, especially after long working hours.
Image Credit: Riviana Foods Canada