This initiative exclusively begins with pre-owned shoes, facilitating the trade-in process through mail or in-store drop-off. Consumers opting for trade-ins will receive vouchers for eligible transactions, which they can apply towards future New Balance purchases.
Notably, the resale platform features pre-owned items and includes returns and imperfect shoes, expanding product lifecycle and minimizing waste.
“We know the footwear industry has a significant environmental impact, including too many products ending up in a landfill,” said John Stokes, Director of Sustainability at New Balance. “There are many things that have to shift. Launching Reconsidered is one piece of the puzzle with a program objective to help extend product life for some of our product and get the most from what is already made.”
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