IKEA US unveils its first-ever Style Guide which is a unique approach to defining home design highlights four distinct interior concepts that are paving the path for modern homes. The four key design movements, as defined by the guide include ‘warm minimalism’, ‘Swedish roots’, ‘modern playfulness’, and ‘Scandinavian folklore’.
All of these are showcased in the style guide with a simple perspective, unveiling the color palette and data to encourage those decorating to follow this to reflect their lifestyles and choices. IKEA US’ Seana Strawn, country home furnishing and retail design manager states, “Seasons change—design trends do, too. But unlike seasonal shifts, the endless pursuit of the latest design trends can distract us from filling our homes with pieces we love and that love us back.”
Image Credit: IKEA