Home-Focused Fashion Lines : private label apparel

The Macy’s State of Day private label apparel is a new collection of fashions from the retailer designed with comfort at home in mind to provide consumers with a number of styles to choose from. The fashion line includes pajama sets and separates alongside bras, bralettes, underwear, nightgowns, rest wear and sleep shirts all crafted with coziness in mind. The garments are all crafted with a series of soft, luxurious fabrics that are still easy to clean and come in a full range of sizes from XS up to 4X.

Senior Vice President, Private Brands Emily Erusha-Hilleque spoke on the Macy’s State of Day private label apparel saying, “We are excited to unveil State of Day, our latest private brand at Macy’s. The new restwear, sleepwear and innerwear collection is designed to provide comfort, versatility and style for the modern woman. State of Day is a testament to our commitment to deliver exceptional quality, style and value with our in-house brands.”

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