Kroger and MCoBeauty announced a partnership that will provide shoppers with easier access to the latter brand’s beauty products stateside after only being available in Australia up until now. The partnership will see MCoBeauty products exclusive to Kroger locations in the US where shoppers will find more than 250 options ranging from skincare to beauty. This comes as a very expansive launch that will boldly welcome the brand into the US market, while also giving Kroger a competitive edge amongst other retailers by being the exclusive source for the products.
CEO and Founder of MCoBeauty Shelley Sullivan spoke on the Kroger and MCoBeauty partnership saying, “We are thrilled to bring MCoBeauty to the U.S., offering customers across America access to our innovative and affordable beauty solutions. Our mission has always been to make high-quality beauty products accessible to all, and we’re excited to introduce our range to a new audience. Kroger is the perfect point of entry for us into the U.S.”